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EDC Becomes First Organization to Adopt New KC Heartland Campaign

Staff AdminJanuary 9, 2020SWJOCO EDC Newsroom

New Century, Kan. (January 9, 2020) – Southwest Johnson County EDC has updated its logo to include the KC Heartland heart. An initiative spearheaded by KCADC, the KC Heartland campaign’s primary objective is to promote the Kansas City region with one symbol and message for visitors, new residents and to attract business.

“Since KCADC’s launch of the KC Heartland campaign, we have been eager to adopt the region’s new vision,” said EDC President, Greg Martinette, “As one of KCADC’s economic development partners, we have the ability to help amplify the KC Heartland campaign with local and global audiences”.

The EDC’s decision to update its logo aligns with KCADC’s goals and vision for the campaign. KCADC aims to facilitate the community’s adoption of the KC heart brand, then focus on branding opportunities out of market with the intention of exposing as many people as possible to the KC heart, an invitation to a relationship with the KC region. These efforts will ultimately help the region remain competitive into the future.

Tags:KCADC, logo

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SWJOCO Women’s Development Day

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SWJOCO EDC Newsroom

  • VanTrust Sets Groundbreaking at New Century Commerce Center January 13, 2022
  • Gardner aims to turn itself into the gem of Southwest Johnson County for future residents and businesses. December 22, 2021
  • New Century AirCenter Becomes a BNSF Certified Site December 14, 2020
  • VanTrust Named Master Developer of New Century Expansion New Public/Private Partnership Bolsters First Multimodal Hub in Southern Johnson County November 19, 2020

Contact SWJOCO EDC

   President - Greg Martinette

   Office Address:
One New Century Parkway
New Century, Kansas 66031

  Phone:(913) 489-3990

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